SEO, also known as search engine optimization, is the process of optimizing your website for organic search results through Google, Bing, Yahoo!, or any other search engine your customers are using. In other words, it’s how you rank well on any search engine, increasing exposure to your target audience.
SEO is the opposite of paid advertising, which most business owners have grown too familiar with in recent years. With paid advertising, you end up paying for every click or view the ad generates. With a Denver SEO expert by your side, that traffic is free and consistent. It’s what makes organic search results so valuable, compared to paid search results.
Of course, Denver SEO does much more than just bring you traffic -- it brings you quality traffic. When these potential customers enter your website, you know they already share an interest in what your business offers. That means higher conversions, increased revenue, and a huge smile on your face.
It’s not the most exciting task and many businesses fear it, but that’s what we’re here for. Digital Uptrend utilizes all the latest technology, practices, tactics, and knowledge when building an SEO strategy that suits your business’ needs. It’s what makes us so effective for each one of our clients.
At Digital Uptrend, we’ve worked with a wide range of companies in the wonderful city of Denver. If there’s one thing we’ve learned in all of our experience, it’s that most business owners aren’t sold on the impact SEO has on reaching their Denver marketing goals.
That all changes when we start to share some of the most recent statistics on the effectiveness of SEO and the value it holds for businesses of any size. Let’s take a look at some of the most prominent and mind-blowing SEO statistics available today:
That’s not all. In recent years, there has been a larger focus on local SEO, especially for businesses that rely on customers and exposure in their area. To showcase the importance of SEO, especially for businesses with headquarters in Denver, let’s take a look at some of the most surprising local SEO statistics:
This is where our initial audit of your website transpires. It involves analyzing your website with tools like Ahrefs, Majestic, SuferSEO, and SERP analysis, from an SEO standpoint. It is a crucial step because it gives us the knowledge and the proper perspective for the starting point in our marketing strategy with your company.
Technical & Onpage SEO
Technical and on-page SEO work is done. This is where we go in and optimize each web page so it ranks for its proper keywords, and includes checking robots, sitemaps, indexation, schema markup, OG data, URL mapping, page speed, 404, 301s, and more. Most businesses have quite a bit of repair work to be done during this step, but it is critical for your foundation that this groundwork be done right.
Acquiring Foundational Links
Perhaps the most important step, and certainly so for making us stand out from the rest, is this one, in which acquiring foundational links is done. These links are things such as local directories, niche directories, chamber of commerce, social media sites, etc. We make sure your business and brand are listed in these places, and that the information is correct and current. This is important because it builds the social proof necessary to build relevance and authority in your specific market, for your website. Google values this highly.
In this step, we do your Google My Business optimization, where we make sure this page is current and optimized for relevant information, tags, photos, reviews, and off-page SEO factors like citations.
Links, Content, & Reputation Management
Ongoing links, content, and reputation management. Most companies will need this step, in order to stay on top and to stay successful, as it truly is an ongoing process that progresses over time. Regularly uploaded SEO optimized content combined with off-page SEO improves ranking significantly. The management of replying to all reviews on multiple outlets and social media websites is something we can do, as well as generating new reviews. We will qualify and filter good reviews, and post them on the most relevant sites that relate to your business.
Reporting & Customer Satifaction
Monthly reporting and digital marketing management, to result in your complete satisfaction and recommendation to others!
When you team up with a Denver SEO expert, your business receives a wide range of benefits that continue to deliver results daily. It’s one of the best decisions you can make when growing your business and setting it up for sustained success.
Here’s what Denver SEO can do for your business’ future: