Here at Digital Uptrend, we take a great deal of pride in our SEO-focused approach to marketing and reputation management. It’s what we were founded on, but it’s far from being the only thing we’re capable of. To be completely honest, our company wouldn’t be as effective as it is today if we were just an SEO company.
The truth is we’re a team of innovators. We understand that a solid SEO strategy requires a wide range of skill, knowledge, and experience. That’s why we’re always ‘sharpening our swords’ and ensuring our clients receive everything they need when reaching their goals.
We believe transparency is key when building and executing an SEO strategy. Since most business owners don’t understand the inner workings of SEO, it’s our job as a Fort Collins SEO expert to ensure our client understands the moves and changes being made to their website. In fact, we extend that same level of transparency to our potential clients, as well.
To show you how serious we are about revolutionizing your Fort Collins marketing strategy with quality SEO, here’s a look at the process that has transformed Digital Uptrend into a leading voice in the SEO community -- the same process we’re prepared to execute for you and your website!
The Audit - the first step in our SEO process is the initial audit, which sets the tone for the rest of your experience with Digital Uptrend. Since every website we come across is in a different position, it’s highly important we build an SEO strategy specific to your business only. We use all the latest technology to properly analyze the best course of action.
Technical & Onpage SEO
Technical & On-Page SEO - with the audit now complete, the next step in the process involves completing the technical and on-page SEO. This includes all the changes your customers will see, as well as the changes they’ll experience when visiting your website. By the time we’re done, potential customers will be impressed by what they see upon entering your new and improved site.
Acquiring Foundational Links
Link Building - once the technical and on-page SEO are complete, our wonderful team of Fort Collins marketing masterminds move on to the off-page SEO. This includes functional link-building such as chamber of commerce sites, social media sites, and local directories. Most SEO businesses skip this process or utilize ineffective strategies when completing this step. At Digital Uptrend, we don’t cut corners -- ever.
Google My Business - another major factor to off-page SEO is ensuring your Google My Business page is optimized properly. This has become an extremely important part of the process in recent years due to the increase in local searches and online shopping. Success with Google My Business instantly improves your online presence and continues to work wonders time and again.
Links, Content, & Reputation Management
Maintenance - there are a lot of Fort Collins SEO companies that complete all the on-page, technical, and off-page work before letting you off on your own. At Digital Uptrend, we remain by your side long after we’ve completed the initial audit and initial work. That’s because we understand the importance of ongoing SEO efforts to continue climbing up the search engine rankings.
Reporting & Customer Satifaction
Analysis & Reports - throughout the entire process of working with us, your company receives frequent and detailed reports to ensure you remain confident in our SEO efforts. This is extremely important because SEO best practices are constantly changing as Google’s algorithms evolve. Customer demands also change over time and your website needs to accommodate those changes in real-time.
SEO is an extremely technical and functional process that only your Fort Collins SEO expert can implement properly. It’s what makes companies like ours such a hot commodity in the world we live in today, but that doesn’t mean you can’t improve your search ranking on your own.
In fact, there are a wide range of things every business owner can do starting today to improve their chances of ranking high in the future. These are free tips that don’t require a lot of effort, knowledge, or experience in the SEO community. Better yet, they’re expert-approved by your favorite Fort Collins SEO company -- Digital Uptrend.