Rank For Colorado Springs Keywords With Local SEO
If you’re a local business in Colorado Springs CO there is no doubt that you are going to be looking for ways to get seen in the community and increase the business’s potential clientele. One of the first ways to put your business in front of your targeted audience and gain domain authority locally is through local SEO.
SEO or Search Engine Optimization is known as the process of optimizing a website to get unpaid, or organic, traffic from the results page of search engines. In order to do this search engines like Google will crawl, or scan, various websites to understand better what the site is about and then rank them accordingly.
So if you are wondering how stores here by the Rocky Mountains and Pikes Peak area are making it to the first page of google for specific keywords, it is because of effective and efficient digital marketing.
When it comes to digital marketing it's even more vital that your business stays up to date with the search engine optimization seo of both on-page and off-page to be infront SEO for local searches.
A Colorado Springs SEO Company That Will Deliver Results
While your business may be practicing standard search engine optimization for organic search, it is highly important that you look to rank for the results locally. Our Colorado Springs SEO company, Digital Uptrend, has done immense research to uncover some statistics that will show just how vital it is to strive for local rankings. Keep reading to explore the results and learn some tips to help you understand why it's so important to optimize your site for local results.
How Web Page Optimizations, Keyword Choices, And A-B Testing Can Rank You Higher
Especially if you are a business looking to expand or already have multiple locations, local search engine optimization is a crucial aspect of marketing for your business.
Although many standard practices for OSR, organic search ranking, also apply to results locally, it's critical to follow the right practice for ranking specifically in the local area. If you are a business in Colorado Springs then you will want to make sure every single page on your website has something reflecting the area. You can do this through business information, keyword choices and other factors like A-B testing. There are ways to test landing pages to see which convert better, and many elements, even colors and size of texts, can be optimized to increase conversion on landing pages.
If you have a blog on your website you will also want to optimize the blogs for local results as well. The question most have is why is this type of SEO, search engine optimization, so important for local businesses?
What Is A Local Search And How Is It Different From Social?
To understand local SEO you must understand what a local search is. With good enough authority and social SEO strategies anyone can rank for a search query like ‘how to fix an alternator’ however the person searching is more likely to purchase when the search query becomes ‘auto mechanics near me’ or ‘best auto mechanic in Colorado Springs’. For the type of search query, which typically includes a ‘near me’ or location, search engines comprehend that the searcher wants business, suggestions or suggestions based on current location.
This is not to be confused with social media and branding. Local SEO and search optimization strictly focuses on Google's search engine primarily, while social media marketing is based on creating posts, and creating engagements on the posts and ads on platforms like Facebook and Instagram, Twitter, etc.
Based on our experience, social media marketing is a great asset if there are not enough searches for the key phrase, and if clients have a unique offer that can be used as part of the digital creative. After that comes the landing page and the web design aspects of the site to increase conversions.
This difference in search results, social media, and behaviour are precisely why local SEO, for businesses in Colorado Springs, is important and crucial to invest in along standard SEO.
Here Are Some Stats To Help Understand Why Local SEO Is So Important:
● 7% purchased from a non-local search vs. 18% of local searches lead to purchase
● When people search on the go 56% have local intent
● 4/5 consumers find local information through search engines
● 50% of consumers who conducted a local search on their smartphone visited the store the same day.
● Those that made a local search from their smartphone 50% went to the store the same day
● Location information in ads like an address or phone number has over 60% of consumers using it.
● According to Google 46% of searches have a ‘local intent’
Clearly, although there are many ways to do SEO, for local search specifically, there are key local optimization strategies that will vastly improve your results in the local SERP rankings. If you need seo experts to get your business in line and a marketing company that is up to date with the latest Google algorithm updates, reach out to us to audit your site and see how we can help today!